Be the Door Not the Doer
What does this mean?
It means allowing others to blossom by trusting them to carry out the things you set forth for them because you don’t have the time to do it all yourself.
Most people like to do things for themselves. Sometimes it is much easier to just do it yourself rather than leave it to someone else and have them not do it as well. This is the standard way many people think.
But what if we flipped the equation? Could using other people’s efforts to get tasks done and programs implemented be a better way to be more productive ?
I want to invite you to consider taking this different approach.
I have always purposefully looked for what am I best at. Of my skills, which make me the most money, and help me give the best service to my clients? All tasks that needed doing but did not fit in my wheelhouse I slowly, over time delegated to others. This freed me up to create, prospect, be with clients and have more time off with my family. In a way, I bought a life. I wanted to be the door others walk through to succeed for themselves. I did not want to be the “DOER” of most things. I empowered others to rise and shine through mindful delegation. Instead of being the doer, I became the “DOOR”. Over time, I became proficient in more areas which led to needing more doers to implement and serve the end user.
What is the best way to go about this?
First, learn how to do the task yourself. Become proficient at whatever it is you are seeking to do. Next, find talented, passionate people that you can trust to learn the process and do it well. (Maybe even better than you!) Their approach may be different from yours, but the results should be similar or better than yours.
This is contrarian thinking.
Most people have a huge challenge with this thought process. They think, “No one can do it like me.” “No one will do this as well as I can.” “I’ve tried to let others do this task, but they always mess it up in some way.”
Many wise people think differently. They want to do that unique 10% they do best and delegate the rest. They serve the organization doing what they do best at a high level.
Need some proof? Well here ya go. Guess how many employees Instagram had when they sold their company to Facebook for 1 Billion Dollars? (Yes, billion with a “b”.) Thirteen. 13! These people knew exactly what they were best at and then contracted out everything else. They focused on their areas of genius, maximized those unique talents and hired out everything else… and in the end, made a fortune. It’s a brilliant concept and a business model that can work for you too.
But it’s not just about the good. It’s about the bad, too.
Just as important as paying attention to what you are good at, you need to recognize those areas in which your skills lack. What do you suck at? Even I suck! Yep, I suck at paperwork. I suck at importing all the information online. I suck at leading team meetings. Therefore, I have those within my organization whom I trust to complete these tasks, leaving me to concentrate on the things I do best.
Whatever tasks you do not like to do, are not good at, or are a time suck find a way to have others whose talent and patience level for those tasks exceed yours.
We are at our best when we are doing what we like to do, are good at, and there is money to be made in what we do. We want to do that… A LOT! What is that in your business or venture?
Look at the Delegation Scale below to see how proficient you are at delegating:
What level are you at? What can you do to improve? Take a minute and write it out.
Here are Tim’s Top 10 Tips to help you be an amazing, effective Door not the Doer!
Think like a doctor - Let’s examine how they run their practice. The receptionist schedules the appointments, does the check ins, and collects patient information and insurance documents. In the exam room, a nurse takes your vitals and asks questions. When the doctor comes in all he has to do is read the nurse’s report, talk with you, do an examination, and make a diagnosis. He tells you what to do and sends you back to the receptionist to schedule a follow up appointment. Someone else does the billing. The whole system works. Everyone does their part to make the dream work. How can you emulate this in your business or in what you do?
Find your unique 10% - What things do you like to do, you do well, and lead to you making money? Do THAT thing and then delegate all you can, as fast as you can.
Think dollar productive activity -These are the things that lead to direct sale, appointments, prospecting, group events, serving on boards, service groups etc. The big dollars are made by focusing most on what can lead to an appointment now!
Hire right, give detailed directions, and get out of their way – Find the top talent and handcuff them! Have them want to stay long term and grow with you.
Spend time teaching them your systems, culture and values – Do the work up front. And always be training, helping them learn and grow. Make them feel confident and secure in what they do. Develop exceptional listening skills. Acquire a proficient level of emotional intelligence.
What to delegate? - Anything you do that is not dollar productive whether you like doing it or not. Your job is to drive sales and create better systems and ways for the organization to grow. You must let go in order to grow!
Your mission is to train amazing underlings that blossom and who sometimes leave you. Cultivate a desire to help those under you blossom. You want to empower them with knowledge, and confidence. Help them be efficient, effective, and productive. The unfortunate side of this is that often your employees leave for greener pastures. To combat this, make the working conditions so wonderful they never want to leave, and instead they actively recruit others to work for your team as you grow.
When you partner with someone, think: trust, talent, character, project, market conditions – The best kind of delegating is partnering. You can combine skills to start new entities and grow multiple business and income streams that pay handsomely for all. Choose your partners wisely. Who do you want to grow your entities with? You are in a marriage.
Have an “it doesn’t happen twice” mindset - Mistakes happen. You may make a new mistake as you grow, but strive not to make the same mistake twice. Learn and grow as a team.
Throw down the rope – Have those you train learn the “door not the doer” mindset. Teach them to lead others you bring on. Those we lead will lead others who in turn lead others. Through this mindset you will be able to build a talent dynasty that will springboard everyone forward for years to come.
~ Tim Rhode